Strategic narrative partners for organisations.
Read theAs the world changes, so must the way you tell it. We start by asking what already feels obvious inside your organisation, but often gets lost on the way out.
Do you have a unified view of where you are heading?
Does every leader tell the same story?
Is your purpose clear enough to travel without you?
Could your audience explain your mission as clearly as your team?
How well is your story understood, and why does it matter to people?
AI & story
AI can find patterns in what people say, search, buy and share. It can mirror a voice and produce fluent copy in seconds. We should be honest about that.
A real story rests on lived experience, hard choices and judgement. We do not ask AI to write it.
We find it with you, then write it with care until it sounds unmistakably yours.
Between us: Harvard, Lloyds, BBC, Curtis Brown, and a novel in 24 languages. We know what gets lost and how to find it.
Co-founder · Novelist · Educator · Storyteller
New York Times bestselling novelist and inaugural Climate Fiction Prize winner, translated into 24 languages and taught in schools worldwide.
Co-founder · Strategist · Journalist · Storyteller
Award-winning journalist whose work spans the BBC, Lloyds, Time Inc, the NHS and UK Government.
Explore the five beats that turn a strategy from a document into a story people can understand and carry.
A need. A moment. The reason this organisation exists at all, and why it matters now more than ever.
The right story changes what people understand and what they choose to do next.
After one session with fifty founders, three reached a major funding shortlist selected by MIT and Harvard professors.
Story changed what investors believed.
A daughter’s question became a novel translated into 24 languages and taught in classrooms worldwide.
Story changed what the world saw as possible.
A simple graphic helped the Lloyds Banking Group board choose a path through a £3 billion technology transformation.
Story aligned what data alone could not.
Most clients begin with a conversation and a narrative audit. We listen, assess how the story lands, and recommend the right format.
Every engagement leaves you with a story your people can carry, plus the language and framework to keep it alive.
Workshops from two days. Narrative sprints from two to four weeks. Programmes from six weeks. Retainers from three months.
Build the story your strategy depends on.