A report can be right and still go nowhere
Rigour makes good work defensible. Story and ownership make it move.
Well Told Strategy
Writing
Short essays on strategy, story, AI and the work of making ideas travel.
Latest writing
The rules need to arrive before the agents
Millions of people manage digital tasks for someone else. AI agents are about to make that easier – but ease without accountability is not the same as access.
Strategy decks are very good at the middle
A board had three choices and no one needed another hundred-page appendix. Sometimes the work is simply to make the argument possible.
The pilot was never the hard part
People don’t adopt something because it exists. They adopt it because someone made it make sense.